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Stretch Every Dollar: Rethinking How You Spend Your Marketing Budget
In a world where attention spans are short and ad costs are climbing, getting more from a marketing budget isn’t just a goal—it’s a necessity. Too many campaigns burn through cash without delivering long-term value, often due to chasing trends or relying on outdated tactics. There's no silver bullet, but smart strategy and creativity can stretch a modest budget further than a bloated one lacking direction. When businesses learn to treat each dollar as a conversation starter rather than a sales pitch, they
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What to Know When It's Time to Hire Your First Sales Team
As your business starts to flourish and grow, you might find it impossible to handle sales on your own. That's when hiring a sales team becomes a necessity. Before you start, make sure to clearly define your hiring process, know what needs to be included in contracts, and take the time to understand accepted interviewing and hiring techniques. Here are a few tips on how to do just that. Take Care of the Details If this is your first foray into bringing on staff, there’s a lot to consider. This starts
Hasan Minhaj Teams Up with Adobe Acrobat to Empower Creativity and Collaboration
Paper’s out, people. Award-winning comedian, writer, and producer Hasan Minhaj has partnered with Adobe Acrobat to celebrate 30 years of PDFs and to promote the power of paperless creativity and collaboration in today's digital age. The partnership highlights the importance of using digital tools to streamline workflows and enhance productivity, especially in the current work-from-home era. As part of the partnership, Minhaj is featured in a series of videos showcasing how Adobe Acrobat
Innovative and Unconventional Perks to Keep Your Employees Happy
With worker shortages impacting companies nationwide, employers are looking for unique and innovative ways to attract talent. Gone are the days when a competitive salary and traditional benefits were enough to keep talented workers around. Today’s workers are looking for something more — a workplace that truly values their mental, physical, and emotional well-being. Offering a few unconventional perks to your employees is a great way to prioritize the health of your team and display your commitment to
